Phil Windley writes about Barbie dolls with embedded keys for Barbie-based social networking, and the obvious (for people with kids …) dynamics of technology adoption that will play out.
Sounds like good ol’ PGP key signing parties were simply going after the wrong audience for mass-market success …
(More seriously, there are several lessons in here somewhere …)
In a recent interview, Bob Blakley of the Burton Group, recently was asked about "the most serious problem" interoperable identity is facing. He responded:
Now here is a true statement about this budding industry if I ever heard one. As far as I can tell, today none of the public OpenID Providers has anything resembling a business model for what they do, not even the inklings of one. With the exception of the very big guys (e.g. AOL) where also asserting identities to third parties is a small incremental cost to their offering, while potentially reaping lots of indirect benefits, such as visibility into the browsing behavior of their customers.
[This explains why we stopped investing into our public identity provider some time ago. I simply can't see how a startup can make any money off it. It will stay around and keeps signing up customers, and it's an interesting project to learn from. But money?]
This does not mean there aren’t a number of identity-provider-related business opportunities around that actually do have a model. And yes, some of you reading this have asked us about this
and we are glad to help out, either directly or with partner(s).