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With Bill Gates' keynote
announcement today that Microsoft will support OpenID,
integrated with CardSpace and a number
of other Microsoft products, it is no exaggeration to say that
the user-centric digital identity movement has reached its most important milestone so far.
The need for better digital identity management on the open Internet has been
undisputed for some time: many kinds of cyber-attacks (like phishing) are rising rapidly, e-mail
spam with falsified return addresses is already drowning out legitimate e-mail by volume,
and the number of usernames and passwords that a typical user has to remember is
going from the dozens to the hundreds. Many promising new products, such as mash-ups of
access-controlled data, are only feasible once this problem is solved. A broadly-deployed
solution for this problem is overdue.
So far, there have been
three
major digital identity initiatives:
- The Liberty Alliance, originally
created as a counterpoint to Microsoft's Passport, and now largely focused on identity
interoperability between enterprises.
- The information cards effort, spearheaded by Microsoft with
CardSpace and the open-source community
with the Higgins project.
- URL-based identity (OpenID),
with implementations from many vendors and open-source projects.
Historically, these initiatives have evolved independently of each other. However, in spite of the
competition that clearly has gone on between them, it has been fairly clear to everybody
(except the most die-hard proponents of the not-invented-here paradigm) that digital identity
on the public internet only has a meaningful future if the plumbing — such as how many
protocols are under the hood, and how they integrate — is hidden from the user.
In response, many interoperability initiatives were started: Project Higgins develops
open-source code to talk any identity protocol from the same application programming
interface and with the same card-based user interface.
OSIS, a project that
we helped put together, brings together most large software vendors and open-source
projects to harmonize their work towards the same objective. OpenID itself is a convergence project
of several other initiatives. The Identity Commons
was put together as the overall umbrella organization, and so forth.
But Microsoft's announcement today is the first truly significant product commitment
for convergence, acknowledging that the identity layer will not only consist of
WS-Trust (Microsoft's preferred identity protocol so far), but also include OpenID,
which is probably the fastest-growing identity technology on the open internet.
There have been other announcements, most notably IBM and Novell's backing of multi-protocol
Higgins, but they are eclipsed by today's announcement, because of the relative
position of Microsoft in the market, and its distribution channel.
So now that we have reached this milestone, what's next? I think it is safe to make the following
predictions:
- We will see a cacophony of vendor announcements that they also support the
user-centric identity layer, using both cards and URLs as paradigms.
- The explosion in innovation around user-centric identity that we have seen already
will further accelerate, creating many new businesses.
- Businesses will move the user-centric digital identity discussion from "let our
engineers figure out how the technology works" to "we need a strategic plan
for how we avoid disruption of our business and take advantage of this instead".
Make no mistake: user-centric identity is highly disruptive, for almost everybody doing
business on-line. Not only will users start refusing to use their username and password at
your site and demand that you accept their own preferred means of authentication,
user-centric identity will further accelerate the mass movement of control from vendors
to users, all the way to ideas such as Vendor
Relationship Management that today sound whacky, but may not for long.
Many companies will choose to ignore user-centric identity for some time; they do this at their own peril.
Others will take the short-sighted approach that simply by not participating in user-centric
identity, their users will have no choice but to interact with them the traditional
way. (Wake up! The times of "as long as it's black" are irrevocably over.)
And the leading companies in their markets will
use these technology for strategic advantage, supported by technology providers such as
NetMesh whose goal it is to given them the tools to be
successful in this new world. There is an unprecedented opportunity here to serve customers better, in a way
that customers prefer and that leverages not only the company's own assets but the
the customer's entire social network and the concurrent innovations by the user-centric
identity ecosystem that's growing every day.
We're s for an interesting ride ... and Microsoft just caused the ride to switch gears.
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