Well, they call it "contextually aware software", but otherwise it's right on target. (Guardian Apps: Contextually Aware Software Is Watching. Feb. 28, 2005)

Wireless applications of the future will know what you're doing, where you're doing it, and maybe even why...

It'll be very intuitive, and it won't matter if the data you need resides in a [customer-relationship-management] app or a legacy database ...

Interestingly, they conclude with a summary similar to Rafe Needleman's in his article for the upcoming PC Forum (sorry, not available publicly yet):

Contextually aware networks could have many business applications, ... It could alert people in an office building whether a co-worker is available by sensing the person's activities, such as whether he's giving a presentation in a conference room, talking on the phone, or even just moving among offices.

It's all about awareness of things than one would like to be aware of in a given situation, but traditionally can't.