Well, they call it "contextually aware software", but otherwise it's right on target. (Guardian Apps: Contextually Aware Software Is Watching. Feb. 28, 2005)

Wireless applications of the future will know what you're doing, where you're doing it, and maybe even why...

It'll be very intuitive, and it won't matter if the data you need resides in a [customer-relationship-management] app or a legacy database ...

Interestingly, they conclude with a summary similar to Rafe Needleman's in his article for the upcoming PC Forum (sorry, not available publicly yet):

Contextually aware networks could have many business applications, ... It could alert people in an office building whether a co-worker is available by sensing the person's activities, such as whether he's giving a presentation in a conference room, talking on the phone, or even just moving among offices.

It's all about awareness of things than one would like to be aware of in a given situation, but traditionally can't.

Scott McMullan explores the impact of Situated Software on development practices and quotes an interesting example from Tsunami relief.

Mobile Technology Weblog reports on a system at Circuit City that provides situational product information through headsets that can be worn by the customer as they walk through the store.

They point out: why not through our mobile, instead of special headsets?

According to The Register, quoting the LA Times, Microsoft has "given up on trying to hawk its controversial Passport sign-on service to other companies".

I guess it was only a matter of time. It's hard to imagine launching a product among as much press coverage as Passport and losing in the court of public opinion so quickly.

Imagine a poster that talks to you. That's about to happen:

... this new version will allow posters to send passing views data such as video, and give marketers a new way of engaging consumers with outdoor campaigns.

via Wireless Weblog.